Privacy Policy

1. Introduction

Bergholt1884 ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are registered in England and Wales under company number 16935244. Our registered office is at 23 Hazel Grove, Mapperley, Nottingham, NG3 6DQ.

2. Information We Collect

Personal Information

We may collect the following personal information when you use our services:

• Name and contact information (email address, phone number)
• Company name and job title
• Diagnostic assessment responses
• Communication preferences

Usage Information

We automatically collect certain information when you visit our website:

• IP address and browser type
• Pages visited and time spent on pages
• Referring website addresses
• Device information

3. How We Use Your Information

We use your information for the following purposes:

• To provide and improve our services
• To send you personalised AI readiness reports and recommendations
• To communicate with you about our services
• To analyse website usage and improve user experience
• To comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: When you provide explicit consent (e.g., completing the diagnostic)
• Contract: When necessary to provide services you've requested
• Legitimate Interests: For business operations and service improvement
• Legal Obligation: When required by UK law

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Email service providers (Resend), analytics tools (Umami)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In the event of a merger or acquisition

All third-party service providers are contractually obligated to protect your data and comply with UK GDPR.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Diagnostic responses are retained for 24 months unless you request deletion.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected].

8. Cookies

We use essential cookies to make our website function properly. With your consent, we may use analytics cookies to understand how visitors use our site. You can manage your cookie preferences through our cookie consent banner.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your data is primarily stored and processed in the UK and EU. If we transfer data outside the UK/EU, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

14. Complaints

If you believe we have not complied with UK data protection laws, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):